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Customer's experience rooms

The surroundings in which the customer experiences the purchase of the product or a service is important for all the good reasons: it reflects to the products quality, price, user-friendliness and style. In this on-going module of the course Understanding Customer Experience, I'm looking forward to learning theories about the experience rooms, such as servicescape.

In this course I've used the family restaurant as my study case to analyze and learn about the different theories on understanding customer experience. I hope to get some useful ideas and tools on how we can use the exterior, interior, decorations, graphic design and perhaps even our website or facebook-site to gain a competitive advantage

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