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Customer's experience rooms

The surroundings in which the customer experiences the purchase of the product or a service is important for all the good reasons: it reflects to the products quality, price, user-friendliness and style. In this on-going module of the course Understanding Customer Experience, I'm looking forward to learning theories about the experience rooms, such as servicescape.

In this course I've used the family restaurant as my study case to analyze and learn about the different theories on understanding customer experience. I hope to get some useful ideas and tools on how we can use the exterior, interior, decorations, graphic design and perhaps even our website or facebook-site to gain a competitive advantage

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Introduction of... me!

My name is Anu Majkvist. I'm an entrepreneur and networking nerd.

I have started and owned different comapnies, in different areas, mostly within B2B.
My full-time job today is running my firm Eldstaden- where I coach and speak about entrepreneurship and career development. I coach mostly business owners, start-ups, executives and employee-groups.

My whole life I have worked in service, from grocery store, cleaning lady and shop assistant  to waitress, bar tender and croupier. Later I have worked as HR-manager, market developer, KAM, consultant etc. I offer courses in customer service and relationship marketing. I love customer service and I'm very interested in what makes a happy, an loyal, customer.

My academic background is a BBA degree from Göteborg University School of Economy and business administration. Further I've studied work and organizational psychology, gender studies and innovation. Currently besides the course on understanding customer experience, I'm ta…

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