Fortsätt till huvudinnehåll

Non verbal communication


In this blog I am to reflect the tutorial videos on the course website. In one of the videos, Per Erchevelli talks about the non-verbal communication in service encounters. Non-verbal interaction is a major part of communication. According to researcher Albert Mehrabian, only 7 % of our communication is the actual words we speak. 38% is the tone of our voice, and 55% is body language. (https://sv.wikipedia.org/wiki/Kroppsspråk)

Erchevelli describes using non verbal communication as tools in our toolbox, some small, some bigger. He mentions gestures, posture, touching behaviour, facial expressions, eye behaviour and vocal behaviour. These tools of non verbal communication have 3 functions, according to Erchevelli: it adds information to what is already expressed, it gives a new direction to the conversation, and it reinforces a specific communicative content.
In my personal opinion, non verbal communication is a powerful tool and therefore so often misunderstood. The interpretation of the non verbal communication is depending on the receiver. Words are easier to communicate without misunderstanding, but it is easy to misunderstand both gestures, expressions and tone of voice.

My latest, unfortunate encounter with this misinterpretation of non verbal communications was just two days ago, when I was called in to mediate between two colleagues. One of the colleagues is convinced that the other one hates her. She based this conviction on the colleague’s angry faces, the way he gestures in an aggressive way, he’s laughing at her, and must be saying bad things about her behind her back. The other one has no clue of what she’s talking about. The thing is, these two colleagues speak different native languages. So for starters, when the words are misunderstood, the non verbal communication emphasizes this misunderstanding. Any thoughts of how you would solve this situation?


These kinds of conflicts make me even more interested in how non verbal communication works. This time I didn’t write so much about the customer interaction, but will write more about that in the next blog, and in my home assignment.

 

Kommentarer

Populära inlägg i den här bloggen

Moduel 4 about customer interractions

In the coming blogs and in the course we will dive into the exciting world of customer interactions. This I believe really is the core of any business: the customer and the service provider interracting with each other. I’m looking forward to learn about the theories connected into customer interraction.  Having worked in customer service my whole life (since I was 14, and still going strong!) I have decades of emiprical experience on the subject. I absolutely love meeting and talking to my customers. My style of service is personal, engaging and preferably humoristic, when applicable.  Although I consider myself being a person who gets along with everyone, I still meet an angry or dissatisfied customer every now and then. The challenge is to try to change their perspective, and make things right. 99 times out of 100 it works out well. I’m looking forward to read about the academics point of view when it comes to good practises in customer interraction, and what to do ...

Resource integration and servicescapes

Resource integration gives a new perspective to how the customer's are affected and co-create value to the product or service. In her tutorial video, assistant professor Maria Åkesson decribes resource integration as how the customers interact with each other in the servicescape. Very little of this process can be influenced by the firm (open part), most of the resource integration happens without the firm's inclunece, only on the customer's terms (closed part). Customer for instance uses resources before and after a direct contact with the firm, such as finding information online, or asking friends for advice. Here the firm's assignment is to make the resources as user-friendly as possible. In a restaurant this could be easy-to-find-menus and other information on web-sites and the social media. The word of mouth becomes a useful tool, when the restuarants reputation is on the top. Other customers recommend the place to their friends, and talk about in positive terms ...

Influnece and Influencers.

I'm looking forward to diving into the theories and examples about influence. Having read Cialdini's book: Influence: Science and practice I'm awed at how we are suckers for easy tricks! Flattery, social approval, copying others or wanting what we can't have are all easy and often transparent ways of influencing, yet we fall for it almost every time. My least favourite example is telephone salespeople: I simply hate it when someone calls me on the phone, interrupts me at my work or at home, tells me about a product or a service I'm not interested and I don't want. Still, too many times I end up saying yes to buying one, or signing up to a subscription! After the phone call I always curse to myself for being a sucker and not having learnt to say no! So this module I suppose will include a lot of soul searching, and hopefully I will learn some tool to you so that I want fall into the same trick again, at least not every time.... I'm also looking forward ...