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Influnece and Influencers.

I'm looking forward to diving into the theories and examples about influence. Having read Cialdini's book: Influence: Science and practice I'm awed at how we are suckers for easy tricks! Flattery, social approval, copying others or wanting what we can't have are all easy and often transparent ways of influencing, yet we fall for it almost every time.

My least favourite example is telephone salespeople: I simply hate it when someone calls me on the phone, interrupts me at my work or at home, tells me about a product or a service I'm not interested and I don't want. Still, too many times I end up saying yes to buying one, or signing up to a subscription! After the phone call I always curse to myself for being a sucker and not having learnt to say no!

So this module I suppose will include a lot of soul searching, and hopefully I will learn some tool to you so that I want fall into the same trick again, at least not every time....

I'm also looking forward to maybe learning more about customer decision making  in general, and with connection to influence.

Today there is an open discussion in the media about the power of Influencers, people who influence crowds and opinion. Perhaps i get to learn more about how they operate, and how they affect others.


  1. Hi Anu!
    Thank you for your post! I can definitely relate to your experiences with telephone sales persons. Having worked as one, I know some of their tactics and can respond to them. The same applies to the influencing strategies and going shopping. Nevertheless, I still fall for a lot of "buy 3 for 2" offers. It's so hard to resist. I am sure that, at the end of the module, you will be able to relate some of the principles to your post!


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